(TO THE WHOLE OF ASIA)
“ HAVE… YOU MET DISNEY CRUISE LINE?”

Disney cruise line was founded 29 years ago, but the introduction of the DCL to Asia only started in May 2024. As a part of getting this part of the world to get to know more about their latest ship, Disney Adventure, we launched their social media account with a big splash.

Over 125 assets across 3 platforms (Tiktok, Facebook and Instagram) in 8 weeks

493k
Overall followers 

FB: 389K followers
IG: 104K followers
Tiktok: 52.7k Followers ( as of Sept 22 2024)

Through launching the Disney Adventure, we highlight the different experiences you can enjoy on the ship as well as the wide target audience that the ship caters. Also not forgetting spotlighting the meet and greets with the Fab 5, audiences get to enjoy on the ship when it sails in 2025.

We continue to sustain the excitement and build up engagement pieces to keep the community hyped up and discussing the details as information slowly roll out for the rest the year, laddering up to the ship reaching Singapore (the port) next year

Client: Disney cruise line
Executive Creative Director: Pei Ling Ho
Creative Director: Evelyn Su Lin Tan
Associate Creative Director: Nicholas Teo
Art director: Phoebe Ting, Jiaxuan
Project managers: Eng Guan rong