EDUCATING SINGAPOREANS ON THE (NEW) NUTRIGRADE
A campaign by the Health Promotion Board to introduce the Nutrigrade system, used to moderate the consumption of drinks in singapore that are high in saturated fats or sugar.
The mandatory nutrition label, called “Nutri-Grade”, has four colour-coded grades. Grade A, corresponding to the lowest sugar and saturated fat thresholds, is in green. Grade D, corresponding to the highest sugar and saturated fat thresholds, is in red.
Role: In charge of production of Art (Working with Illustrator to produce for OOH and Film)
Client: Health Promotion Board
Creative Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Etienne Lesourd
Associate Creative Director: Nicholas Teo
Art directors: Phoebe Ting, Eddie Sim (with support from Avril Sim, Adrian Arman and Kylyn )
Copywriters: Sobbina Yap
Illustrator: Andrey Gordeev
Visualiser: Peng Hwee